Radhika Apte, the new-found sensation of Bollywood, is featuring in a motivating video, “Find Your Beautiful”, which talks about the aspects of beauty, how society judges it and how an individual should look upon it.
The 4-minute video was released on Thursday on Culture Machine’s YouTube channel Blush. The video captures Radhika in her most subtle avatar, and how she portrays the concept of beauty in the most intriguing manner. She can be seen looking up to her childhood pictures and nurturing the stereotypical ideologies for being “Beautiful” by the society.
“The fact that I feel so strongly about this topic is what urged me. In today’s time, where everyone is trying to fit into the definitions of ‘beauty’ made by the society, I think it is essential that someone talks about loving yourself the way you are.”
“When Culture Machine’s Blush team approached me with the concept, I instantly remembered the attempts I used to make to fit into the imposed image of glamour and beauty as a teenager. I felt that it gives out the right message through the right medium and that’s why I agreed to take it up.”
Watch the video now, and spread the message: