Shah Rukh Khan is releasing the trailer of his upcoming venture ‘#Raees’ on his birthday, November 2. Source revealed that the actor do not want to clash with trailers of Hritik Roshan’s Kaabil and Amir Khan’s Dangal.
SRK and co-producer Ritesh Sidhwani do not want any comparisons made with any other film. So, they will release their trailer a few days after Kaabil. But the bigger worry for SRK isn’t Kaabil as much as it is the trailer of Aamir Khan’s Dangal (also out on Diwali).
It was widespread rumour that these three trailers were supposed to be released on Diwali along with Ai Dil Hai Mushkil and realise of Dangal.
As Aamir has excellent marketing strategy and the buzz around Dangal is huge, the source added,
Not just that, Aamir will also release the trailer a few days before Diwali, so there is double the buzz. Shah Rukh wants the hype around those two trailers to end before he releases his film’s trailer the week after. He will screen the trailer for the media in the day, release it on social media after that and at night, his close friends will get to watch it at his birthday bash at his residence, Mannat.
SRK will launch the trailer at the event at his residence in Bandra. However, the ban imposed on Pakistani actors is restricting the presence of female lead, Mahira Khan for the event. The ban is not affecting the promotions, though.
While the producers of Raees are worried about their release on January 26, their publicity and promotions are on track.
The movie is being released for the theatres in January 2017.
Let’s see, how wealthy (Raees) this film makes of The King Khan…..???