“Rock On 2” producer Ritesh Sidhwani was planning a delayed release. When Rs 500 and Rs 1,000 notes were declared invalid by Prime Minister Narendra Modi, it led to a currency shortage among consumers. But if he had done so, piracy would have slayed the film.
Ritesh Sidhwani told IANS.
It did cross my mind to push the release date of the film but it was too late, because our overseas delivery was already done, the movie has opened today in Gulf so we would have got killed with piracy so if we would have shifted the India release piracy would have killed us
But, Ritesh discuss some innovative ideas for movie-goers. He says,
To make it convenient, lots of incentives are being offered. For example, there are offers being made through Paytm, they are giving you on ‘buy one, get one free’ tickets, PVR cinemas are waving off the convenience fee on booking via credit card or debit card. It’s going to have some impact on the film, but we are trying to find solutions on the ground level. People who don’t have access to credit cards, it’s going to be an issue for them. Most of the business transacted at multiplexes, is through online medium.