Ranveer Singh has been trapped in a new controversy. It arose within protestors and feminists to make him apologise for a new ad, he did for ‘Jack and Jones’. He was shown on one of the billboards with a woman slung on his shoulder with the caption:
Don’t Hold Back. Take Your Work Home.
After this brouhaha, the ad has now been taken down and Ranveer Singh has issued the following apology. He said sadly:
It was important to give the brand the creative freedom while designing the campaign but I guess we got it wrong on one of those billboards. I am sorry this happened but it is a thing of past. We rectified it immediately by having the hoarding taken down as early as possible from over 30 cities overnight.
However, no one from Ranveer’s cluster has come out in the open to condemn the ad or to support him. Speaking about Ranveer, a female co-star said:
I am sure he didn’t mean to insult women. Ranveer is one of the most cultured and chivalrous actors in Bollywood. He still believes in old-world courtesy, like getting up when a woman enters a room, opening doors for women. He would never insult a woman. Still, it is a shameful ad and I don’t want to sound as if I am defending it, because I am not. So please don’t quote me.
One of the Ranveer’s directors, a reputed name, comments:
He keeps getting into these embarrassing situations. There is an exhibitionist side to his personality which he needs to curb.
However, ad guru Prahlad Kakkar says there’s nothing to react so much about.
We as a country have lost our sense of humour, and the media is willing to make and sensationalize even a joke into an issue. Whether I found it funny or not is irrelevant, the fact that it was meant to be light-hearted is the point! It just shows people’s intolerance to an alternative point of humour! So, we should ban all jokes which cause heartburn to communities that can’t take a joke at their expense!