Not only in India, Priyanka Chopra has a strong standing globally as well. In an interaction with a leading daily, PC said,
Nirav and I share a fierce pride in our heritage and are united by the idea of bringing that heritage to the global forefront. It is one of the reasons why I am delighted to be the new face of the brand and to be a part of this campaign. The proposal and engagement is a special moment in every woman’s life and a nerve-wracking one for every man! Every NIRAV MODI engagement ring makes that moment extra special for both… helping them put aside all else and letting the simplicity of the exquisite designs and high quality of jewels, tell their story of love.