October has started its journey with all the praises and appreciation from industry colleagues and critics. The trade analysts have already predicted a good fortune of 5-7 crore on the opening day. The movie stars Bollywood’s most bankable actor Varun Dhawan and debutant Banita Sandhu in the lead. The makers of the movie rely on ‘word of mouth’ marketing strategy. And it manages to hit the right kind of chord of the niche audiences for whom the movie is made. On the opening day, it has minted 5.4 crores all over India which is quite a good start for a medium budget movie.
Celebrity trade analyst Taran Adarsh announced the BO collection of the first day in his Twitter handle; “#October has a slow start… Biz will have to witness miraculous growth over the weekend + maintain a strong trend on weekdays to leave a mark… Word of mouth is extremely mixed… Fri ₹ 5.04 cr. India biz.”
#October has a slow start… Biz will have to witness miraculous growth over the weekend + maintain a strong trend on weekdays to leave a mark… Word of mouth is extremely mixed… Fri ₹ 5.04 cr. India biz.
— taran adarsh (@taran_adarsh) April 14, 2018
Another analyst Girish Johar has predicted that though October is not a conventional entertainment package, people will go to watch Varun Dhawan who has managed to make an impression in the box office with each of the movies of his career. “Though October is not the typical masala film, Varun has had a good track record at the box office”, he told to media.
The movie is the story of Danish Walia and his journey towards manhood. His confused, frustrated life meets a new challenge when his co-trainee Shiuli faces an accident and goes into the coma. Dan finds himself in an unknown arena where he feels the responsibility towards the barely acquaintance classmate whose last words were ‘Where is Dan?’
Trade analyst Akshay Rathi predicted “The best marketing tool, I think, is the word of mouth, that you receive after the release of the film and this one certainly looks like a film (which will be liked by the audiences). Like Judwaa 2 or Badrinath Ki Dulhania, had Varun Dhawan gone all over the place to promote the film in different cities, it would have seemed silly. Because a film should be marketed to the people to whom it will really appeal to” and hopes for the rise in figure during the weekend.